Privacy Policy
This Privacy Policy outlines the practices regarding the collection, use, and sharing of your personal information when you visit or make a purchase from our website :
Personal Information We Collect:
When you access our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you navigate our site, we gather data on the pages you view, the websites or search terms that directed you to our site and your interactions with it. This information is classified as “Device Information.”
We collect Device Information through the following technologies:
- Cookies: Data files placed on your device, often including an anonymous unique identifier. For further details on cookies and how to manage them, please visit http://www.allaboutcookies.org.
- Log Files: Track activities on the site and record data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to document your browsing activities on the site.
When you place or attempt to place an order through our site, we collect additional information, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This data is referred to as “Order Information.” Collectively, Device Information and Order Information are termed “Personal Information.”
How We Use Your Personal Information:
We utilize Order Information primarily to fulfill orders (processing payments, arranging shipping, and providing invoices/order confirmations). Additionally, we use this information to:
- Communicate with you.
- Screen for potential risk or fraud.
- Provide information or marketing relevant to our products and services based on your preferences.
Device Information is employed to detect potential risk and fraud (particularly through IP address analysis) and to enhance our site by generating analytics on user interactions and assessing the effectiveness of our marketing and advertising efforts.
Sharing Your Personal Information:
We may share your Personal Information with third parties to facilitate the uses described above. This includes utilizing Google Analytics to gain insights into site usage. For details on Google’s use of your information, please visit:
https://www.google.com/intl/en/policies/privacy/
To opt out of Google Analytics, visit:
https://tools.google.com/dlpage/gaoptout
We may also disclose Personal Information to comply with legal obligations, respond to legal requests, or protect our rights.
Behavioral Advertising:
We use Personal Information to deliver targeted advertisements or marketing communications that may interest you. For information on targeted advertising, please visit the Network Advertising Initiative’s educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
To opt out of targeted advertising, please use the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out through the Digital Advertising Alliance’s portal at
Do Not Track:
Please note that our site does not alter its data collection practices in response to Do Not Track signals from your browser.
Your Rights:
If you are a resident of the European Union, you have the right to access, correct, update, or request deletion of your personal information. To exercise these rights, please contact us using the information provided below. Please note that your information may be transferred outside of the European Union, including to Canada and the United States.
Data Retention:
We retain Order Information for record-keeping purposes unless you request its deletion.
Changes:
We may periodically update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Minors:
Our site is not intended for individuals under the age of 18.
Contact Us:
For additional information about our privacy practices, or if you have questions or complaints, please contact us via email at mermaidincorp@gmail.com or by mail at:
Mermaid LLC
126 Adams Avenue
Staten Island, New York – 10306